Although it was the first type of online advertising, email marketing continues to work today because of two important factors:

• Email marketing is targeted - People "opt-in" voluntarily to email lists. Thus, the subscribers are specifically interested in what you have to say or sell.


• Email is exclusive - Only those on your email list are privy to your special deals. Give your recipients exclusivity, and they will reward you with their attention and dollars.

There are many ways to collect names and emails, and some methods are more ethical that others. Here are three tested strategies that work well to help you collect more email marketing names:

1. Offer a Free E-Book Download
   One tried-and-true way of collecting a large list of emails is by offering a free download. You simply provide a helpful guide or e-book that might interest your visitors, and all they have to do to download it for free is provide a name and email.
   Of course, this means you need to compose an electronic booklet that is worthy of your audience. Whether you write it yourself or hire a freelancer, your e-book should not only look professional, with a chapter index, headings, images, and an easy-to-read layout, but it should contain content that is valuable and gives readers a step-by-step guide to solving a problem. With a well-written and helpful booklet, you have a tool that will grow your email marketing list for much time to come.


2. Encourage Signups During Checkout
   One way to grow your email marketing list is by enticing new customers to join, and one of the best opportunities to encourage signup is during the online checkout process. When customers decide to buy products or services from you, they automatically qualify as a target audience for email marketing.
   During the checkout process, give them the option to receive your newsletter and future special deal notifications. You can default the option to "yes" and have the customer manually "opt-out" by un-checking the box. By providing this option, you make it easy for customers to further enjoy the benefits of your products at a potentially lower price.


3. Post Samples of Your Email Newsletter
   Visitors may be interested in signing up for your email list if they understand what you regularly offer. If you operate a business blog, post a sample of your newsletter. On your website, always include a link to a page where visitors can see typical coupons that only email members receive. Don't exaggerate, lie, or post false examples. Be sure to provide bona fide coupons that email recipients have received in the past.

An email marketing list is a valuable asset for your company. It can help you acquire a growing number of targeted customers and improve sales. Use these savvy tips to help you grow your email marketing list.

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