If you are writing articles to improve your SEO and gain more traffic to your website, then you understand the importance of backlinks. The question then remains: how can you generate more backlinks from your article marketing efforts?

Here are five ways to help ensure that your article marketing campaign works for you in securing the right backlinks to your website.

1. Don't Submit Every Article to Every Directory :- Not all article directories are equal. Some have more prominence on the internet and are recognized as a quality resource, while others may have less traffic and a lower page rank with Google.
   
   What does this mean for your articles? If you publish a single article with all the possible directories, search engine algorithms will lower the quality of the backlinks due to the prevalence of duplicate content.
   
   With that in mind, use a creative strategy where you submit only your best articles to the top three to five directories. Then you can rewrite the content and submit all other articles to the other qualities. Of course, this means some of your articles will only be seen on a few sites and have fewer backlinks, but those backlinks are high quality. Don't lose the effectiveness of those articles by submitting them to directories with less authority.
2. Use a Service :- Submitting articles to all the different directories can be a tedious and time-consuming job. You may want to consider using an article submission service as part of your article marketing strategy. These services have researched the best list of directories for your articles and can do the work in much less time, leaving you with more hours in the day to grow your business.
3. Take Advantage of Ezines and Newsletters :- Don't merely focus on article directory sites. Also look at websites that publish ezines and newsletters. You can submit your article for inclusion in many of these types of periodical publications to reach another focused market group.
4. Author Guest Blog Posts :- Find the blogs that share your target customer audience. Ask to write a guest blog post for publication. An article or blog post with a prominent blog can add high-quality value to your backlinks.
5. Vary the Same Article :- Duplicate content can lower the value of articles that are found on many websites. However, if you can compose one article and then rewrite the content, this gives your article marketing better value in the eyes of search engines. If you do not have time to completely rewrite the article, consider making the following variations:
   • Change the title
   • Write a different first and last paragraph
   • Change the first sentence of the middle paragraphs

For article marketing to be effective, you need to have a good strategy. Keep these tips in mind to reap the rewards of article marketing.

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