Your email marketing strategy should take you beyond simple advertising. Your email subscribers are existing and potential customers with whom you should form a long-term relationship. To fully take advantage of your growing email list, heed these tips to enjoy the best conversions from your electronic sales letters.

Publish Regular Newsletters
One of the best ways to stay in touch with your email subscribers is to send a regular newsletter. An electronic newsletter appears in the same format as one you might receive via snail mail, except all the content is within a single page email. However, with email, you have a choice between a newsletter composed strictly with text - which can be read by most all email hosts - and one that includes images. You might even compose each of your newsletters in both formats and give receivers the option to choose one or the other when they opt-in.

A newsletter allows you to inform email subscribers about company news, highlight employees, share customer testimonials, provide helpful tips and articles, and of course, offer special sales.

You should not send newsletters so frequently that subscribers get weary of them and opt-out. Six to twelve times per year is more than sufficient to stay in touch with customers and remind them of your business.

Write a Subject Line That Works
Your email subscribers may have signed up to receive your emails voluntarily, but they may not read your mailings. Ensure that your emails are read by making the subject line irresistible. Promise big savings. Hint that there are helpful tips inside. Convince the receiver to open the email and read it through to the call to action.

Include a Call to Action
With each email, and even your newsletters, you need to close the message with a clear call to action. Include simple instructions to the reader on how they can take advantage of your sales offers and get in touch with your company. Always include a link to your website, and you might also include phone number and business address for local customers. You would be surprised at how many businesses send sales emails with no instructions to recipients. Always make it clear in your email marketing what the reader should do next.

Monitor Stats
Any sales or advertising campaign should be monitored and analyzed for effectiveness. Otherwise, how do you expect to improve your email marketing efforts? Make sure there is a way to keep track of the response from each email. You might include a link to a special landing page. Or watch how many of your website "members" log in after an email is sent and determine the spike in sales. Always monitor your numbers so you can improve your future email marketing letters.

Email marketing can keep your business in the eyes and minds of the receivers. Make the best efforts to stay in touch with recipients and invite them to read your company's latest news. With a constantly monitored strategy, your email marketing efforts will be more than worthwhile.

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