Every website believes it has an important message to convey. The problem is that few people know how to effectively express their message to both attract search engines and grow an audience. Thankfully, article marketing can not only further your branding message, but improve your search engine optimization.

The art of effective article marketing can be simple. However, there are certain criteria that an article must meet, as well as particular steps that must be taken to generate the most results from article marketing.

Writing the Article

When you are composing your content for article marketing, keep in mind several strategies:

• A Good Title is Vital - An effective article must possess the right headline. Your heading must be able to attract readers' attention and entice them to read the rest of the article. Compose a headline that offers benefits, such as "How to..", or "5 Ways to Improve.." If your headline entices a reader to click on the article, you are already 90% successful.
• Keyword Content - Your article should contain 1 to 3 specific keywords or phrases that are interspersed throughout the article. Do research on keywords with tools such as Google Adwords to find out which keywords are most often searched. Use location-specific keywords as well to help attract local traffic.
• Cross-Link - Create links within your article that point to other articles you have written. By cross-linking, you provide a way for readers to get more or similar information. This also helps search engines rank your articles higher on search results.

Publishing the Article

Once you have written a powerful article, it is time to publish the content across the web. Start by taking the following steps:

• Submit Articles to Quality Directories - There are potentially dozens, even hundreds, of directories that can publish your articles. Submit the articles you have written to popular directories, as well as niche directories that are focused on your types of business or industry.
• Use Plenty of Resource Links - With every article you submit, be sure to include as many resource links as are allowed by the directory. You want to get links directed to your site that will encourage readers to visit, as well as provide you with SEO backlink benefits.
• Submit "Guest" Author Posts - Work with your network to publish guest articles on other related websites and blogs. For example, if you are a wedding planner, ask a wedding florist if you could write a special article for her to post on her blog. This will not only reach your targeted audience, but also benefit your SEO efforts.
• Take Advantage of Social Networks - Using your accounts on Twitter, Facebook, Delicious, and other social media websites, promote your article marketing efforts. Entice followers and fans to go to your site to read the latest updates and newest information within your article.

Article marketing can be a great way to improve your search engine optimization, branding efforts, and traffic generation.

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