The popularity of YouTube has made it almost a second TV set in today's online world. It is not uncommon for someone to say, "I was watching YouTube for hours yesterday."

If you can harness the power of YouTube, then you have a very power video marketing ally. Thankfully, we have tips on how you can create stunning and effective videos for publication on YouTube.

Use All Proper Video Production Techniques
A professional video is the hallmark of a stunning and effective video marketing message. This means you should engage all the professional video production techniques, such as:

• Lighting - Lighting should be plentiful and adequate for a camera to obtain a good image. Professional 3-point studio lighting requires lights above and behind the head, as well as from side angles to produce a well-lit spokesperson. Poor lighting can make your video look amateur and unprofessional.
• Background - Don't get caught trying to make a professional video marketing message on a cluttered set. Keep it simple.
• Camera, Microphone, and Tripod - A good quality camera that is steady on a tripod is essential for avoiding that shaky look. Also, a quality lapel mic or handheld mic is essential for acquiring good sound.
• Camera Presence - A plethora of "ummmms" and "uhhhhhs" can also make you look unprofessional and amateurish. Hire a professional actor if necessary to deliver your video marketing message.
• Write a script - Don't rely on impromptu recording. Write a script and abide by it.

Create a Message the Connects with the Viewer
You must create rapport to help a viewer feel like he or she connects with your company. When you write your video marketing script, keep the message simple and direct, and empathize with potential viewers. Tell them you know how hard it is to save in the current economy, or you understand how difficult working from home with kids can be. Your video marketing message needs to be less focused on advertising and more on connecting to be an effective marketing tool.

Finish the Video within YouTube Parameters
Finally, your finished video must be acceptable to YouTube standards and parameters. Even during the editing process, you must keep in mind these important factors:

• Keep the Video Under 10 Minutes - Each video uploaded to YouTube must be under 10 minutes long. Your best strategy is to keep it even briefer so people will want to watch the video in its entirety.
• Format - YouTube has posted that it prefers compressed videos in the H.264, MPEG-2, or the MPEG-4 format.
• Under 1 GB - The finished file size must be under 1 Gigabyte. That may mean compressing the actual resolution size and audio to reach the required file size.

Creating, filming, and editing videos for YouTube can be fun. Make sure you employ the proper video production techniques, file creation standards, and a message that connects with your audience. You'll be sure to have a video that promotes professionalism and an effective video marketing message.

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