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You are being deceived…
If you think the path to financial freedom means…
Attending college, graduating, getting a good job, saving for retirement and then
comfortably retiring at 64, with all worries gone…
…then get ready for a rude awakening—one that will come when it’s much too late.
These days, less than 10% of the American workforce—people stuck in cubicles living paycheck to paycheck—retire comfortably.
That means an unbelievable 90% of hard-working folks—who toil their lives away at tough jobs, relying on social security to get them by—have pensions that are failing.
Unless you inherit a fortune, win lotto, or come up with that one-in-a-million idea…
Luckily, it’s easier now than ever before. And this FREE SPECIAL REPORT will show you a proven plan to achieve financial freedom.
Why work for someone else when you can make much more money on your own?
After spending years providing marketing consultation, we’ve encountered people from all walks of life all with the same burning desire—to become financially free.
In this article, we’ll show you how to do this.
Now, keep in mind, this is NOT some half-baked get rich quick scheme. It’s the same plan we have been using to help our clients prosper online.
Many big online marketing gurus charge very high prices for seminars and videos giving you all the same information you’ll read here.
What’s more, they pretend like it’s so difficult that you need to pay them $1,000 an hour for their help.
Just about everyone has a dream to start their own business. But for most people, it’s just that—a dream.
Well, these days you can turn your dream into a reality without risking a fortune.
If the idea of selling something does not interest you—or, worse, repulses you— then you may not be ready psychologically to dive in.
Get a grip; there are much worse things in life.
What’s the big deal? Think about it this way—selling means helping people who might need help and who are asking for help. When they are buying from you, they’re making smart informed decisions.
One proven way…and this is the real fun and exciting way to earn a steady stream of income online, and even offline, and to enjoy what you’re doing at the same time…is to create and market your OWN products/services.
Now, if you don’t know or have no clue what you can sell, don’t worry. There are plenty of ideas all around you. You just have to be creative and start thinking more resourcefully, as we’ll see in a moment.
For now, just remember that producing your own line of information products/services is really not difficult, as long as you know what you’re doing. The first and most important thing is to find a niche.
Why does your online business have to cater to a niche you ask?
Because people won’t spend their hard-earned cash on just any old information. They’re looking for that specialized information on a particular and specific angle.
With this idea in mind, what might your business niche be?
Well, just think about what you enjoy most in life. What do you like to talk about? What are you good at? What do people come to you for advice for? Do you have a passion for something? Can you share that passion with others? Perhaps there’s a topic that you’ve always been interested in learning more about.
Think about your life—your jobs, hobbies, experiences, your general biography. What information or wisdom have you attained that might be valuable to a niche market?—Information that some group of people (hopefully a large group) might be interested in?
One of our clients loves Italian cooking. Not only that, she’s wonderful at it. What’s more she loves teaching others—sisters, brothers, nieces, nephews, daughter-in-laws, neighbors—how to cook. So we told her that this passion of hers was easily translatable into an Internet business.
Well, there are literally millions of people online who want to learn how to cook Italian food authentically, and who are always looking for a good recipe.
So we helped her develop a video series where she teaches and carefully explains step-by-step how to cook authentic Italian recipes.
She setup a basic website where she posted her videos free of charge. Traffic skyrocketed and she received lots of emails too. Then, she began selling dozens of her “secret recipe” videos for extra-special dishes. She was able to move hundreds of videos within the first few months!
Now, this doesn’t mean that you personally have to possess a certain skill or talent. Just start thinking about all of your friends, your family members, your associates. Are they experts in any particular field? Do they excel at any niche market?
If so, then you can do a JV (Joint Venture) with them. Maybe they are a good at helping people fix their credit, or maybe they are good at needle pointing sweaters, and so on.
You could create some fantastic informational products aimed at helping others succeed in these niches. The possibilities are endless. Just think creatively and imaginatively.
Now, before you jump in head first, you should make sure that there is enough interest in the niche you are thinking about starting your business in.
To do this, you should test.
There are plenty of ways to find out if there is any money in your idea. One quick way is to do a keyword research using the following FREE tool called Wordtracker:
Just type in some keywords and phrases related to the niche you’re thinking of starting a business in. Wordtracker will then show you how many times that keyword or phrase is searched by people using search engines.
The next step is to try to put yourself in your potential customer’s shoes. What specialized information are they looking for? What ways can you offer them help? Be creative in your thinking and try to figure out what way you can best target their needs.
Finally, conduct your own online research using search engines to try to see how many existing websites are out there focusing on the niche you’ve chosen.
Study the products and services that they are offering. This will give you an idea of what products or services related to your idea are available on the web already. It will also give you a good idea of where you might fit in.
Finding a niche is a significant aspect of selling that a good many first-time entrepreneurs overlook. A good niche allows you to target market your products/services with laser precision. And it also keeps your cost of acquiring new customers or clients down.
So, now that you understand the importance of finding a niche market, it’s equally as important for you to identify how to fill that niche’s need with the products/services you intend to offer.
GO TO STEP # 2
As soon as you’ve identified a niche, your next step is to either create or find a product/service that you can sell to that niche.
In fact, these are really your best two options for making money on the Internet:
(In this FREE REPORT, we’ll mainly be covering the first Option.)
Obviously, creating your own sellable item(s) will allow you to be more profitable because you’ll get to keep the lion’s share of the profits.
That’s why we usually recommend this path to our clients. You can also intermingle this with being an affiliate, but it’s better to slow down and learn to walk before you can run.
People have always made money selling information. And people have always been interested in buying products/services that will help them avoid learning things the hard or costly way, namely, by doing it all on their own.
Essentially, you’re doing the research for them, and then sharing—or, better, selling—the results. The more research you’ve done and the more wisdom you can share with them, and the higher prices you can demand.
Let’s say you’re a jetski fanatic and you want to sell information on how to do jetski tricks. Your first move would be to discover exactly what jetski enthusiasts are looking for.
You could use WordTracker to find that out fairly easily.
Once you know what they’re looking for, then you can start creating content on your website that supplies that information to them.
In other words, give them what they want! Not only will they remember you for it, but they’ll also tell their jet ski friends about you.
Do you see what I mean? It’s really that simple. It’s all about finding a niche that truly interests you, researching what people are searching for in that niche, and then simply filling that need.
And, remember, content here is not necessarily words on the page. It could be video of jet ski tricks, photos, drawings, etc.
But what if you don’t have the time or desire to create your own information products?
If you don’t have time to create your own products, you can earn a very good income simply by selling other people’s or company’s products or services. You can do this either by acquiring the “resale rights” to a given product, or by promoting existing products/services as an “affiliate.”
Browse online and it won’t be long before you spot a ton of products sold using what’s known as “resale rights.” This is affiliate marketing.
In a nutshell, affiliate marketing is simply promoting existing products or services on a commission only basis. Whenever you sell a product/service, you earn a commission.
Affiliate programs exist in just about every niche out there, so you should have no trouble finding profitable affiliate programs to join. Usually you find this in the “online marketing” niche, which is tremendously hot right now.
Many online marketers, in addition to making thousands of dollars monthly selling their own products and services, promote products as an affiliate. In other words, merchants pay them commissions on sales they make.
Now, it’s true that this can be very profitable. However, when you do this, it’s important to remember that you’ll have some fierce competitors—namely, the hundreds of others who bought those same resale rights to those particular products, just like you did!
Not only can you get stuck in a price war (as most buyers like you are savvy and will start searching for the lowest priced item), but it’s hard to give your buyer reasons besides price to buy from you and not the other guy.
Just remember there are pros and cons to affiliate marketing.
For example, one pro is that you can skip the hassle of payment processing and order fulfillment since the merchant whose products you’re selling takes care of this.
On the other hand, one con is that you won’t earn as much profit per sale, you’ll only get a commission.
There are literally thousands of affiliate programs online that you can peruse. You can easily find one in your area of interest without too much trouble. It’s also a good idea to get some basic training and learn some proven techniques.
GO TO STEP # 3
Regardless of what kind of business you have or what you plan to sell over the Internet, you need a website—no ifs, ands, or buts about it!
Setting up a website can be simple, fast, and cheap, literally as easy as 1-2-3-4:
You don’t need to spend a fortune on your website, but you do need to know what works and what doesn’t.
Most people try to save money here, and rightfully so. Web design companies are a dime-a-dozen these days.
But these people and companies end up with a tragic site that doesn’t sell a thing, all because they skimped when they should have spent and spent where they should have skimped.
For example, many people even today still think you don’t need to purchase your own domain name (www.yourwebsite.com.) They would rather save a few bucks and have a url such as www.yahoo.com/members/yourname/index.htm
Yes, believe it or not, this is still happening—a lot. Big mistake. If you’re serious about having a presence on the web, it is essential to have your own domain name.
Check to see if your domain is available at www.godaddy.com. If there’s one that you love and it’s still available then act fast and grab it before someone else does.
When building your website, remember that the design, layout, usability, navigation, architecture, functionality colors, and so on, are all vitally important.
Your site MUST focus on your target market. Decide where they will be coming from, what they are looking for, who they are (socio-economically), what will attract them or turn them off, and much more, and then laser target them with precise precision.
This is the secret key—if you don’t remember anything else from this report, remember what I said in the paragraph above. Read it one more time, it’s that important.
In terms of design, you need to make your site is intuitive so that your visitors will have the best experience possible.
For example, your site should follow some already recognized standards—like logo in the top left-hand corner, blue underlined links, and top and side menu bars. Now, these may seem like rules that can be bent or even broken, but web users are already familiar with these elements, and adhering to these rules will help make your site more usable.
Visibility and contrast are also important when you want to “influence” viewers to look at one part of a web page faster than another.
The hierarchy of information on a website and on secondary pages is also important. Topics categorized by their level of significance, with the most important topics appearing closer to the homepage and at the top of every page, with less important information further away and lower down the page, will help users find the information they need on your site.
These are just some basic guidelines. All of this is not easy at all, even for seasoned pros, and it can make the difference between the life and death of your business.
Consider this: Most people stay on a website for just six seconds before deciding whether to stay or go. And we all usually decide to go.
So make sure, in your effort to find the lowest priced web design company on the globe, that you keep these tremendously important ideas in mind.
You may think you’re saving money, but what you may actually be forfeiting is quality, and you don’t want to do that considering your website is probably the single most important marketing tool you have.
For great tips, strategies, resources and helpful hints as to how to design your website to make it sell, you can contact AAU (www.allaccessunlimited.com). We provide a healthy dose of FREE consultation whenever possible.
Now that your site is up, the real work begins—driving qualified traffic to your site, and that qualified traffic is the people and companies who are going to be buying your wares.
GO TO STEP # 4
Everything up until now has been preparation. Now, with your website up and running, the game really begins.
Your goal is to spend as little cash on advertising as possible. Sounds difficult, but it’s not.
Just use only the most effective low-cost and no-cost traffic sources available online. It’s actually very doable.
Obviously your aim is to bring as much qualified traffic to your website as possible—that means people who are interested in purchasing your products/services. And you can do this in a number of ways, but here are four basic strategies you can use:
Now, keep in mind that we’ve already talked about the first and most important way, which is to put up a lot of very good satisfying and enjoyable content that people are searching for online. Remember our jet ski example above.
However, in order for people to get to know who you are in the first place, you need to bring some qualified traffic to your website—at least until word spreads about how great, terrific and magnificent you and your site are.
SEO, Link Building, PPC, and Affiliates are not the only methods. There are many other strategies you can use such as Viral Marketing (i.e., this is where you create a fascinating, entertaining, highly informative or otherwise shocking video, and people send it to their friends, and then those friends send it to their friends, and on and on and on).
But you need a starting point, and these four methods definitely provide that for you.
At AAU, we’ve helped businesses large and small, government, educational, and non-profit organizations benefit from being listed in the major search engines. We can help you too, if you so choose, by a process known as SEO or Search Engine Optimization.
SEO is the continual practice of optimizing a website by improving internal and external aspects of it in order to increase search engine traffic.
Now, there is plenty of free information online about SEO, so if you’ve never heard of it before, start doing some research.
Whether your site provides content, services, products, or information, search engines are the way to reach buyers. Search engine traffic can make or break an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO can thus be extraordinarily cost-effective.
Conversely, if your site cannot be found by search engines you have some major problems—that’s a fact.
Should you do all the SEO yourself? Or leave it to the pros?
As a professional SEO myself with over seven years focused experience, my advice is go with the pros, but only if your budget allows.
An experienced SEO guru has the processes of optimization down to a science. An SEO pro already knows all the ins and outs, and he/she keeps up on new trends. It can get pretty complex if you’re a newbie.
SEO’s can interpret and understand analytical rankings data.
We can recognize certain trends and recommend strategies that should be implemented or avoided.
We can quickly identify topical communities and popular and relevant sites in them, which will help your link building.
We also have considerable experience with link acquisition and will recognize the requirements of certain sites for paid links, link requests, etc.
SEO’s can also identify and manage issues that can cause a lack of indexing, low rankings, or penalties from the search engines. This is a skill that can be very hard to develop without years of practice and experience.
However, this doesn’t mean you can’t do SEO yourself and be successful at optimizing your website. If you have the time and the baseline technical skills, then dive right in! Make it a learning process. Educate yourself and try different things. See what works and what doesn’t.
If you decide to do it yourself, it’s important to remember that search engines measure the terms and phrases in a document to extract a great deal of information about the page.
The placement of the terms and phrases that your prospective clients are using to find websites like yours is thus critically important.
Organizing content on your web pages for the search engines can be tremendously important. The following basic rules apply to optimizing on-page text:
Use a sitemap and have it linked to from every other page in the site, or at the least from important high-level category pages and the home page. Provide direct, HTML links to each page you want the search engines to index. If a page cannot be accessed from the home page, it probably won’t be indexed by the search engines.
Keyword research is critical for the success of your SEO campaign. You need to go after the right terms and phrases for your industry, and you need to use a scientific method for finding out what they are.
Keyword research can be conducted in several ways—we already showed you WordTracker above—all of which combine to form a good all-around strategy:
Keep in mind that when building a new website, it’s better to target only one or possibly two unique phrases on a single page.
You can do more, but it’s usually best to keep separate terms on separate pages, as you can provide individualized information for each in this manner.
As your site grows and gains legitimacy with the engines, targeting multiple terms per page becomes more feasible.
Getting inbound links is also very important
Search engines measure not only who is linking to a site or page, but what they are saying about that page/site.
They also have a good grasp on who is affiliated with whom and who is worthy of being trusted (links from .edu and .gov pages are generally more valuable for this reason).
The theory goes that if hundreds or thousands of other websites link to you, your site must be popular, and thus, have value. If those links come from very popular and important (and thus, trustworthy) websites, their power is multiplied to even greater degrees.
For example, NYTimes.com, Yale.edu, and so on all carry weight.
The best strategy to use for the purpose of getting inbound links is to publish valuable and quality content on your website. Doing this isn’t difficult, as long as you have chosen a niche that you can write about and that others are interested in.
All you have to do is write articles based on what your niche market wants to read about and then post that content on your site. Now, it’s always good to share that content with other webmasters, but in many cases you won’t even have to do that as they will link to your site automatically if they find it of value.
It’s also a good idea to create a small paragraph after an article you post on your own site that tells webmasters they have permission to reprint your article at
their website or in their newsletter.
Many websites and webmasters out there are searching for good content to post on their websites, so why not give them what they want?
Traffic you bring to your website by posting good articles is priceless. This is a great way for attracting and keeping clients/customers.
It’s a strategy that goes a long way in establishing you as the expert, leader, and top dog/cat, in your niche market.
It’s easy to try. Just write a TEN TOP TIPS list for your list in article form. Then, simply visit an article directory and submit your article. You can also try blogs that relate to your niche.
Now, make sure the article is helpful and of good quality or else you’ll be shooting yourself in the foot. This is MOST important. And don’t forget to include an About the Author paragraph at the end of your piece, with a link to your website.
Make sure you give other websites “permission” to publish your great article with the stipulation that this About the Author paragraph must remain, as well as the inbound link to your site.
There are plenty of article directories you can submit to, including:
http://www.promotionworld.com/pop/feedback/submitarticle.html http://www.powerhomebiz.com/termsofuse/articlesubmission.htm http://www.im4newbies.com/forum/posting.php?mode=newtopic&f=39 http://www.valuablecontent.com/admin/index.php?ToDo=createArticle
You can and should also submit your articles to newsletter or ezine editors in your niche. This will go a long way in expanding your reach.
If your budget allows, there are also plenty of article submission services out there on the market that will submit and market your articles for you, including:
Some of these services run promotions, so keep an eye out for specials and discounts that could save you a few bucks.
With content that generates links becoming such a valuable commodity, creating solely for the purpose of gaining links has become a popular practice for talented SEOs. But in order to capitalize on this phenomenon, it’s necessary to brainstorm. Below are some initial ideas that can help you build the content you need to generate great links.
Automated tools get linked to a lot. Especially those that query data sources, combine information, or conduct useful calculations. Mortgage calculators are popular and so are site-checking tools. What type of automated tool would help the people who visit your website?
Mashups, maps, communities, sharing, tagging, RSS, and blogs get a fantastic number of links from the web community.
Try to collaborate with some gurus or high-profile “insiders” in your industry and your chances for developing “link-bait” will greatly increase. Working in tandem this way with others will create more content more quickly and of higher quality.
An effective way to generate leads and traffic is to expose the misdeeds of others via a journalistic-style investigation or exposé. You can talk about organizations, individuals, companies or websites. Try to keep it clean and professional and not personal, if you want to minimize the backlash.
Numbered lists (of tips, tricks, strategies, links, resources, etc.) always receive lots of links. They are easy to follow, concise, informative, and always make for very link-worth material.
We all can use a bit more humor in our lives. Be careful not to offend. With that said, get topical laughs and the links will be yours.
Any type of gathering—a speech, conference, rally, protest, seminar, etc.—can garner great links with a well-done review. Write like a journalist, and be sure to use as many full-names as possible so you can link out to all the folks you mention. They’ll see the links in their referral logs and read what you wrote.
Interview all the “insider” industry gurus you can think of, even if it’s a few short email questions. A revealing interview will land you plenty of links. Esteemed professionals are used to answering requests from smaller sources. Usually no matter how big they are they always know they can benefit from the attention.
A very link-worthy resource is large amounts of information such as industry data culled from polling individuals or an online survey.
A quality, entertaining, humorous or informative video or flash animation can get people interested in your web page, especially in niches where video clips or animations are rare.
Well-researched and well-written critiques of popular products, companies, sites, or individuals in a niche will pull inbound links from people who agree and disagree with you.
Giving prizes away, even if it’s just a free E-book or something non-physical, can get lots of folks talking and linking.
If your article offers advice, get expert opinions and links will flow your way. Even the experts themselves may very well be inclined to link.
This is just a handful of the endless number of ways to get bloggers, writers, and website editors to link to your site.
In addition to attracting traffic from the search engines “naturally” you can also purchase ads on the search engines. This method is known as PPC or Pay Per Click.
It’s simple. You bid on keywords that describe your business, your products, or your target audience. Then, every time someone clicks on your ad, which is displayed when a visitor types in the keyword you have bid for into the search box at a search engine, you are charged your bid price.
Some benefits of using PPC are:
Remember, top search engine rankings alone won’t necessarily make or break you. People and companies are often shocked and disappointed when their top ranking does nothing to improve their leads, sales, and revenue.
The moral of the story? Don’t put all your eggs in one basket.
If you decide to sell your own stuff, or if you’ve purchased the resale rights to someone else’s stuff, then one of the most powerful strategies you can utilize is your affiliates.
Depending on the popularity and perceived value of what you’re selling, your army of affiliates will send thousands even tens of thousands of visitors a day to your website, which could possibly generate thousands of dollars in sales for you per month, and even per week.
Imagine hiring thousands of sales people and paying them not out of your own pocket, but with some of the money from each sale they make you. Now what’s better than that? That’s all an affiliate program really is. There are some costs in involved with starting an affiliate program, but they’re worth it.
Some affiliate programs work better than others. For example, if you decide to be cheap and pay your affiliates only a small percentage from each sale, then you can pretty much count on no one signing up for your program. Paying decent commission rates (20% – 40%) is imperative for the health and well-being of your affiliate program.
Another good practice is paying out the money you owe your affiliates on time every month. Start making late payments and you can be sure you won’t have affiliates for long.
It’s also a smart idea to provide tools, tips, and resources for your affiliates. Also, to try to partner with a few super-affiliates.
We’ll speak more about affiliates in a few moments, but for now it’s important to keep in mind that after your website is up and running, you should sooner or later start an affiliate campaign.
GO TO STEP # 5
Professionally written sales copy on your website and sales letters can mean the difference between life and death of your business.
Take a simple test right now…Answer this question: What business are you in?
Be careful, you may give the wrong answer…
Now that sounds crazy, right? How can you possibly give the wrong answer here? You know darn well what business you’re in!
Wrong! Prepare to be shocked because no matter what business you think you’re in, you’re really in the marketing business.
Your most important job is to successfully market your products and services.
And your key sales weapon is an income-generating marketing technique you’re probably unfamiliar with—a critical component proven to boost revenue 25%, 50%, 100% or more.
Top firms already benefit from this secret ingredient…and they’re desperate to keep it hidden from companies like yours.
This secret ingredient is…
Powerful, hard-hitting copywriting, if used properly, can be the lifeblood of your business engine.
Think about it: If words can start revolutions, they can certainly sell your products or services.
Below are just a handful of the tactics, strategies, and techniques we’ve discovered over the years in our company’s continuous efforts to improve conversion rates for ourselves and our clients:
Keep in mind, this explosively powerful copywriting isn’t the same feeble “writing” you read in print ads and see on 97% of websites.
This copywriting is based on scientifically-proven breakthrough techniques that probably 98% of online business owners are completely in the dark about.
98% of business owners are clueless about the hypnotizing selling power of these scientifically-proven content layout strategies and copywriting secrets.
In order to really grab your reader, your copywriter…(and we recommend you hire a professional, but if you think you can do it on your own then make sure you get plenty of feedback from trusted sources)…has really got to know your target market.
Knowing your market means understanding their core beliefs, deepest desires, greatest joys, unspeakable fears…and, most of all, their biggest problems.
Then, tagging their emotional hot-buttons again and again—because people buy on emotion and then justify their purchases with logic—show how your products or services solve their problems and make their lives easier, safer, happier and better.
Now, how well does your current website, brochure or direct response sales letter accomplish this task?
It’s important to keep in mind that your prospects aren’t sitting idle waiting for your pitch. Like you, they’re bombarded 24/7 by ads from every direction.
And remember, your prospects aren’t idiots either. They’re just as savvy as you.
They’ve heard all the B.S. sales hype before and they react with the same “conditioned” skeptical response as you do: “Yeah, right!”
“Make $20,000 a month from home!”—Yeah, right!
“Lose 40 lbs in 5 days!”—Yeah, right!
Most business owners, and even many CEOs and top executives, still haven’t recognized this critical fact. They foolishly burn cash on costly websites with all the latest bells and whistles—but then skimp on “a writer” to perform the single-most vital task on which the whole ball-game depends!
Sounds nuts, right? But this is exactly what’s happening. Websites are getting flashier and flashier while content is getting worse and worse.
People have forgotten that the final goal of marketing and advertising is NOT to show pretty pictures, NOT to impress with a cool website, NOT to entertain, NOT to inform, and NOT even to build brand awareness…BUT to sell, sell, S-E-L-L!
Pictures and website graphics can help get the message across, but on their own they don’t sell. Strong, compelling, entrancing words that speak directly to the reader in a way that he or she understands—this is what sells.
Take most websites—like yours for example, if you have one up already. Is it all about you or all about your prospect?
“We have 75 years combined experience…” BIG DEAL!
“We’re the premier company in this industry…” WHOOPEE!
“Our team manages fourteen yada–yada–yadas…” WHO CARES?
“We believe this, that, and the other thing…” CLICK
None of this answers your prospects burning questions, which are: “Do you understand my problem?” “Will this really work or will I get ripped off?” “Is this a good way to spend money?” And, “What’s in it for me?
If you don’t address these issues up-front and ease their fears by speaking their language…it’s “Asta La Vista, Baby.”
And, no, they won’t “Be Back.”
This is especially true on the Internet.
Website visitors are like no other. They make stay-or-go decisions in seconds. They skim. They scan. They read highlights and headlines. If they like what they see, they stay. If not, they pull the plug on you…and on your business.
So your site has to instantaneously seize attention, promptly build interest, quickly create desire, and ultimately motivate action.
Junior copywriters simply can’t script something like that. And you’d be unwise to think that investing in a talented real-world copywriter who can is not worth it.
Are you starting to realize your unique and compelling edge here?
Are you starting to see yourself profiting by using time-tested copywriting secrets…something your competition doesn’t have—at least not yet?
If you are going to do it yourself, then make sure you’re careful at the way you address your target market.
And this brings us to our final step in creating your online business—how to build a list of clients who will continue to buy from you again and again and again.
GO TO STEP # 6
OK, so you put up a website and you’ve posted good strong content on it.
You’ve focused your content on your target market with laser precision, giving them good reasons to trust and believe in who you are and what you say.
You’re putting articles on your website and posting them on the web, and you’re trying to bring people in your niche over to your website through a variety of marketing methods, carefully checking to see what works the best.
Your next step is to build a good strong high quality email list. And it definitely doesn’t have to be a HUGE list. As long as you have laser targeted your market, your list can be as small as a few hundred people.
This is called email marketing.
If they see you as the respected and trusted leader in your field—thanks to the good content they get from you, most of which is free—then they will, at least from time to time, buy things from you.
Now, most of last century’s marketers always used to say: “The money is in the list.” And that is absolutely correct.
A tremendously powerful traffic and income generating tactic is to bring people to your website over and over again via a good list. These are your repeat visitors, the people who look at you as the trusted source in your industry, and who will continuously buy from you again and again and again, happily ever after, as long as you keep providing high value products.
These people come to your site because they’ve already seen you before, and they’ve found valuable content there in the past and they’re looking for some more.
So, besides the fact that “the money is in the list,” even more important, the money is really in your RELATIONSHIP to your list. You can’t build a list of people who you regularly SPAM, because that won’t work at all. They’ll hate your guts, and rightfully so.
What you have to do is build a list via a process that’s called “opt-in” email marketing.
This is a tremendously powerful secret weapon that many big name marketers are trying desperately to hide form the general public. Why?
Because it’s so explosively effective that if word ever got out about it, it may dilute its effectiveness, they fear.
It starts out by you giving away something free on your website. It’s that simple. All you have to do is give away something that people in your niche will want.
Let’s say you create a nice product—a cookbook, an E-book on how to swing golf clubs—whatever your niche would want to read or see.
My advice is to create a product that provides them with free valuable help and quality information on whatever subject they were looking to you for help with in the first place.
Offer your professional and high-quality product to everyone who visits your site for free. However—and this is important—you have to give this freebie away only to those people who “opt-in” to your newsletter.
That means you’ll be “capturing” their NAMES and EMAIL addresses. In other words, they must be required to enter their first name and email address in the space provided and then hit the SUBMIT button, in order to claim their freebie.
Once they have filled in their name and Email addresses, they are then subscribed to your “list.” Once you have a list, you can send out emails to the people on that list saying things you know will get them excited.
By sending out emails to people who have requested FREE information from you, what you are now doing is forming relationships with your best prospects, which is much more valuable than most newbie online businesses realize.
Your prewritten emails will then be delivered to your prospects at whatever periodic intervals you choose.
It will address them by first name and many people on your list will actually believe you’re emailing them a personal message! It’s a powerful idea and it works wonders.
After you complete the initial setup work—a pre-written series of personalized and scheduled email messages—everything from then on is completely automated, which is the best part about this strategy.
The technology behind this is called a follow-up email “auto responder service.” We prefer to use Aweber.com and some people recommend ConstantConatct.com or Getresponse.com. There are many services available. You’ll be taking advantage of a technology that can automate and empower your relationship building.
When used properly, and with a bit of originality and flare, this email marketing strategy that sends out a series of messages builds your relationship with your list. By contacting prospects at set intervals over a period of three months, you can start selling your products to the people on your list, and you’ll be making money online before you know it.
One or some of the pre-written messages you could send out may be a call for affiliates. It’s easy to do. Just ask your customers who enjoyed your product or service to help you sell it in exchange for a healthy share of the profits.
That’s all there is to it! Provide your customers with a good product and a way to make good money selling that product and they will do all your selling for you—and that’s all affiliate marketing is.
Anybody can do it. And you can too. In fact, you’ve probably done it before without even realizing it. Don’t you remember selling lemonade in front of your house when you were a kid? Remember sending your little brother or sister around town to get all the kids excited about your lemonade offering?—And at the cool price of a dime a cup?
Well, you probably didn’t realize it at the time, but by paying him/her a small share of the extra sales you made, you were sending him or her out as your affiliate marketer.
Affiliate marketing online today is no different, except it’s covered in high technology and Internet jargon. It’s the fastest-growing and most powerfully significant way to punch up your sales.
First: You have a product or service you wish to sell. Your goal is to get other website owners to sell your product/service for you. You want them to become your “affiliates.”
Second: You ask all of these potential affiliates (who are often called “publishers”) to create a link on their website that you have pre-approved, allowing their visitors to “hyperlink” to your Website.
Third: You pay your affiliates money (usually at the end of each month) either every time a visitor to their site “clicks-through” to your site, “opts-in” for more information on your site, or “purchases” something from your site. It all depends on the arrangement you create in order to entice affiliate marketers to help you sell your products and services.
Advanced software keeps track of the whole thing.
Amazon.com has affiliate programs and so does National Geographic. They have found what hundreds of thousands of affiliate marketing pros have already known—that affiliate marketing is a powerful and cost-effective method of turning existing customers into a sales force or marketing arm, willing to market and sell their products/services for them.
Affiliate marketing is one of the main reasons so many people are, for example, becoming bloggers.
They’re putting up highly personal Web sites in hopes of attracting a unique audience that they can then expose to high-commission advertising (selling products/services on behalf of the marketers with whom they’re affiliated).
That’s why this type of marketing is called “pay for performance.”
It’s totally different from “traditional advertising” where you buy an ad in a newspaper and hope for the best. Affiliate marketing fees are generally based on whether or not your affiliate makes a sale.
You can set your payout to your affiliate marketers based on a number of factors, including:
To find a list of products you can sell as an affiliate marketer yourself, or to find people who may be willing to sell your products and services, go to Clickbank.com or try CommissionJunction.com or Hydranetwork.com.
These and other affiliate marketing networks help with everything from tracking referrals to writing monthly checks for each and every affiliate in their system.
They answer affiliates’ technical support questions on the intricacies of Web-based affiliate marketing, and they can even help with placing advertising banners on websites.
New software has been created so that affiliate marketing can be handled in-house, too. AffiliateGuerrilla and AffiliateShop, for example, allows your company to sign up and manage a high volume of marketing affiliates without the help of an external affiliate manager.
Doing this allows you to bypass normal compensation programs offered by the networks.
You can write your own contract and create your own rules about how the affiliate marketing program will operate.
You’ll also save on commissions, since there’s no middle-man between you and your affiliates and vice versa.
WARNING: It’s important to keep in mind that cheaters are out there. Affiliate marketing is not a perfect system, so make sure you do your research and find out the pros and cons.
For example, some affiliates have been found to click repeatedly on their own website’s ads just for the few pennies they earn from each click.
The advertiser is then fooled into believing that he or she is getting tremendous traffic to their website, when this isn’t the case.
Create an affiliate marketing program that you and your affiliates can feel comfortable with or that you and your advertiser (if you are an affiliate) feel confident with.