The Born Ready Fitness gym and personal training center wanted AAU to create an attractive, marketing-savvy, useful website built inside a CMS so they could update the site regularly and so clients could find information quickly and easily and stay current on news and events. The company heads also asked us to optimize the site to attract keyword traffic. We constructed a passionate-looking site that invites visitors to explore it, and that challenges them to ask some fairly relevant questions concerning their own fitness levels. Recipes, quotes, and journals make the site fun and entertaining. Finally, we created a newsletter signup form and optimized the entire site, bringing an unprecedented flow of traffic to a brand new website.