MED INDIA is passionate about one thing and one thing only—sending U.S. patients to India for the best, safest, and most cost-effective medical care available anywhere outside America's borders. After working with the company’s technicians to create a short 2 minute movie explaining their services, we created a logo and web layout that is easily navigable and straightforward, and that was based on the client’s chosen color palette. We advised the company heads to put a Letter From The President on the homepage, so as to make the site more trustworthy and appear more sincere. We also crafted the tagline: We care about you, we know what you're going through, and we always put people ahead of profits. This came from some notes we took while speaking with the company president. Finally, we optimized the site and performed PPC advertising, getting the wheels turning on the company’s marketing. MED INDIA has now become one of the leaders in America’s medical tourism industry.