Contact: Frank Siano
Tel: 203-276-9812
Release Date: Monday, April 23, 2007 9:00:00 EST

Norwalk, CT, April 23, 2007:  The powerhouse leader in building and developing marketing-savvy websites for clients of all sizes is today broadcasting the launch of its own newly redesigned website: www.allaccessunlimited.com.

The new site reveals, at least in part, what the company calls its “marketing-savvy formula,” aimed at instantly building credibility, increasing visitor time spent on site, generating new leads, and improving conversions.

AAU’s redesigned web pages feature flashing testimonials and case studies. The content is ripe with proven web tactics and strategies, and each page makes it easy to contact the company via multiple calls to action and easily-accessible contact forms—all important features in boosting response, according to Executive Director Richard Cassaro.

“The industry these days is overrun with dime-a-dozen web companies,” explained Cassaro. “Most don’t understand the intricacies of building a purposefully-designed website aimed specifically at getting visitors to take action.

“The vast majority of businesses that put up websites,” Cassaro said, “act on the bad advice given to them by these web companies and launch sites that resemble short two minute ads to peddle their products and services. We think this is a huge mistake, as consumers more and more are looking for meat and potatoes substance, not a glorified business card. We wanted to reveal, at least in part, some of the web design tips, tactics, and secret strategies that have put our clients ahead of their competitors.”

Vice President of Operations, Frank Siano, added: “The owners and employees of All Access Unlimited have a vast variety of complementary skills, such as marketing, graphic design, copywriting and content layout. This makes us more than an ordinary interactive marketing firm. We wanted our website to reflect this. Our senior team is made up of former marketing professionals who once worked for several of the large Manhattan marketing agencies, where lack of creativity or lack of ethics is more common than uncommon. We all came up to Norwalk to plant our own flag and we wanted our site and the content on our site to reflect this.”

Additional enhancements are planned, with the goal being to increase corporate America’s understanding of the changing face of having a website in the modern era of fierce competitiveness. For example, an AAU article posted in their articles section claims that every website has just six seconds to captivate interest before visitors decide to stay or click away.

“What you show in those six seconds,” said Cassaro, “is absolutely vital to the success or failure of your online campaign. So, with the permission of our clients, we put detailed testimonials in a flash presentation on every page of our site, demonstrating our successes. We also made our case studies viewable from every page as well. We did this because testimonials, case studies, before/after photos, and the like, all go a long way in proving a company’s credibility, skills and talents. These are among the first things viewers see on our site, and we made sure that they would be.”

One testimonial, given by AAU client Amorbis Technology, and linked to that company’s website, reads:  “AAU made us what looks like a $50,000 site (with copywriting) at a fraction of the cost…and we’re now ranking #6 on Google for our industry’s top keyword ‘Financial Software Development.’ We’ve gotten upwards of 800 new leads. 7% have become buyers.”

With evidence like this, it’s impossible for companies interested in hiring a web design and online marketing firm not to take an interest, which is exactly what AAU intends.

Still, company heads refute any suggestion that AAU is a “web design firm,” preferring rather to tout their organization as providers of high-conversion web design, action-generating copywriting, and results-driven marketing to companies across the world.

For more, visit the company’s website: www.allaccessunlimited.com.

Media interested in setting up an interview with AAU representatives regarding the new site should contact Frank Siano in the AAU Public Information Office: 203-276-9812, info@allaccessunlimited.com.