“You Too Can Start Your Own Successful High-Income Online Business Doing What You Love Simply By Following This FREE Powerfully Effective Step-By-Step Guide” |
If You’re Looking For A GET RICH QUICK Scheme, Then This FREE SPECIAL REPORT Is NOT For You.
From The Desk Of:
Richard Cagney
Marketing Department
All Access Unlimited
Step #5 – Recognize the importance of good strong copywriting
Professionally written sales copy on your website and sales letters can mean the difference between life and death of your business.
Take a simple test right now…Answer this question: What business are you in?
Be careful, you may give the wrong answer…
Now that sounds crazy, right? How can you possibly give the wrong answer here? You know darn well what business you’re in!
—Right?
Wrong! Prepare to be shocked because no matter what business you think you’re in, you’re really in the marketing business.
Your most important job is to successfully market your products and services.
And your key sales weapon is an income-generating marketing technique you're probably unfamiliar with—a critical component proven to boost revenue 25%, 50%, 100% or more.
Top firms already benefit from this secret ingredient...and they’re desperate to keep it hidden from companies like yours.
This secret ingredient is…
Hard-Hitting Copywriting—Your Web Page’s Life’s Blood
Powerful, hard-hitting copywriting, if used properly, can be the lifeblood of your business engine.
Think about it: If words can start revolutions, they can certainly sell your products or services.
Good strong copywriting will help you:
- Intensify your sales—on or offline
- Build your business with an outrageously low cost per lead
- Convert your web browsers into web buyers
- Leapfrog over your competition
- Make every one of your marketing dollars do double the work
Below are just a handful of the tactics, strategies, and techniques we’ve discovered over the years in our company’s continuous efforts to improve conversion rates for ourselves and our clients:
- Fire your BIGGEST GUN in your headline to capture interest
- Target your headline towards your BEST PROSPECTS
- Include the GREATEST BENEFIT you provide in your headline
- Write in LANGUAGE as if talking to a friend
- Write in short PUNCHY sentences (save the flowery prose for your novel)
- Focus on your UNIQUE SELLING PROPOSITION (why you over your competitors?)
- Pack your message with BENEFITS, BENEFITS, BENEFITS
- Build CREDIBILITY and ELIMINATE SKEPTICISM & DOUBT
- Break up your copy into BITE-SIZED CHUNKS
- Make it easy to CONTACT YOU from every page of your website
- Place a HOME button on every page of your site
- Don’t let your copy sound like an ad—GET YOUR WHOLE MESSAGE ACROSS
- Emphasize your KEY POINTS
- Backup claims with PROOF (i.e., Before/After Photos, Testimonials, etc.)
- Make it extremely EASY TO ORDER
- Call your readers to ACTION (i.e., Subscribe Now, Join Now, Order Now)
Keep in mind, this explosively powerful copywriting isn’t the same feeble “writing” you read in print ads and see on 97% of websites.
This copywriting is based on scientifically-proven breakthrough techniques that probably 98% of online business owners are completely in the dark about.
That’s right!
98% of business owners are clueless about the hypnotizing selling power of these scientifically-proven content layout strategies and copywriting secrets.
In order to really grab your reader, your copywriter…(and we recommend you hire a professional, but if you think you can do it on your own then make sure you get plenty of feedback from trusted sources)…has really got to know your target market.
Knowing your market means understanding their core beliefs, deepest desires, greatest joys, unspeakable fears…and, most of all, their biggest problems.
Then, tagging their emotional hot-buttons again and again—because people buy on emotion and then justify their purchases with logic—show how your products or services solve their problems and make their lives easier, safer, happier and better.
Now, how well does your current website, brochure or direct response sales letter accomplish this task?
It’s important to keep in mind that your prospects aren’t sitting idle waiting for your pitch. Like you, they’re bombarded 24/7 by ads from every direction.
And remember, your prospects aren’t idiots either. They’re just as savvy as you.
They’ve heard all the B.S. sales hype before and they react with the same “conditioned” skeptical response as you do: “Yeah, right!”
“Make $20,000 a month from home!”—Yeah, right!
“Lose 40 lbs in 5 days!”—Yeah, right!
Most business owners, and even many CEOs and top executives, still haven’t recognized this critical fact. They foolishly burn cash on costly websites with all the latest bells and whistles—but then skimp on “a writer” to perform the single-most vital task on which the whole ball-game depends!
Sounds nuts, right? But this is exactly what’s happening. Websites are getting flashier and flashier while content is getting worse and worse.
People have forgotten that the final goal of marketing and advertising is NOT to show pretty pictures, NOT to impress with a cool website, NOT to entertain, NOT to inform, and NOT even to build brand awareness…BUT to sell, sell, S-E-L-L!
Pictures and website graphics can help get the message across, but on their own they don’t sell. Strong, compelling, entrancing words that speak directly to the reader in a way that he or she understands—this is what sells.
Take most websites—like yours for example, if you have one up already. Is it all about you or all about your prospect?
“We have 75 years combined experience…” BIG DEAL!
“We’re the premier company in this industry…” WHOOPEE!
“Our team manages fourteen yada–yada–yadas…” WHO CARES?
“We believe this, that, and the other thing…” CLICK
None of this answers your prospects burning questions, which are: “Do you understand my problem?” “Will this really work or will I get ripped off?” “Is this a good way to spend money?” And, “What’s in it for me?
If you don’t address these issues up-front and ease their fears by speaking their language…it’s “Asta La Vista, Baby.”
And, no, they won’t “Be Back.”
This is especially true on the Internet.
Website visitors are like no other. They make stay-or-go decisions in seconds. They skim. They scan. They read highlights and headlines. If they like what they see, they stay. If not, they pull the plug on you…and on your business.
So your site has to instantaneously seize attention, promptly build interest, quickly create desire, and ultimately motivate action.
Junior copywriters simply can’t script something like that. And you’d be unwise to think that investing in a talented real-world copywriter who can is not worth it.
Are you starting to realize your unique and compelling edge here?
Are you starting to see yourself profiting by using time-tested copywriting secrets…something your competition
doesn’t have—
at least not yet?
If you are going to do it yourself, then make sure you’re careful at the way you address your target market.
And this brings us to our final step in creating your online business—how to build a list of clients who will continue to buy from you again and again and again.
